Newtownards (Irish: Baile Nua na hÁirde), is a large town in County Down, Northern Ireland. It lies at the most northern tip of Strangford Lough, 10 miles (16 km) east of Belfast, on the Ards Peninsula. Newtownards is the largest town in the Ards Borough
http://en.wikipedia.org/wiki/Newtownards