Introduction to Jacksonvilleby FROMMER'SNovember 20, 2006 Once infamous for its smelly paper mills, the sprawling metropolis of Jacksonville -- residents call it "Jax," from its airport abbreviation -- is now one of the South's insurance and banking capitals. Development was rampant throughout Duval County during the 1990s, with hotels, restaurants, attractions, and clubs springing up, especially in suburban areas near the interstate highways. Aside from that, there are 20 miles of Atlantic Ocean beaches upon which to sun and swim, many championship golf courses to play, and an abundance of beautiful and historic national and state parks to roam. Spanning the broad, curving St. Johns River, downtown Jacksonville is a vibrant center of activity during weekdays and on weekend afternoons and evenings, when many locals head to the restaurants and bars of Jacksonville Landing and Southbank Riverwalk, two dining-and-entertainment complexes facing each other across the river that have helped revitalize downtown. (read article)