SeamlessWeb describes itself as “the fastest, easiest, and smartest way to order food online.” Users can “[o]rder food online from thousands of restaurants on [their] own, personal account[s].” The service is currently available in Boston, selected areas of NYC & NJ, and Washington, D.C.
Last night, my gf and I decided to test the service by placing our standard order at Totonno’s. To do so, we found the listing of restaurants in our neighborhood, clicked on the Totonno’s link, selected appetizer and entree items from the on-screen menu, and completed an order form and checkout process similar to those at any online store. SeamlessWeb then sent the order to Totonno’s for confirmation and an estimated delivery time, which were relayed back to us via e-mail.
The ordering and confirmation processes were fast and trouble-free. As with any take-out or delivery service, SeamlessWeb’s success rests on the effectiveness of the back-end operation—each individual restaurant’s ability to receive and keep track of the orders, fulfill them correctly, and provide accurate estimates of completion time. I’ll be keeping my eye on how Totonno’s and other restaurants in my neighborhood perform as usage of SeamlessWeb increases.