I found this write up by a 55-year-old fifth generation Austin native and now I HAVE to go!
“I went in today and Ross was by himself, keeping store. You walk through the swinging screen door and it’s like a Faulkner novel come to life. Well, maybe that’s too strong, but you do feel like you’ve landed in a part of the old south. It’s a memory trip that spans back to a sunny childhood afternoon in your life when getting a Coke and thinking about which library book you were going to read next were the only things on your mind. You can come in here and Ross and a helper will be putting sandwiches together, from scratch, right in front of your very eyes. Now OK, you can go to certain franchise places and get this process done, too, but these are old fashioned sandwiches like the King Bee and the Queen Bee that somehow have more soul—even if you get them on white bread.
Two aisles stacked with goods. The Chronicles and other papers outside, cash register up front, drugs and sundries behind the cashier, sandwich shop in back with the menu above it. Yep, that’s about it. Austin’s oldest continuously running grocery store. Way beyond slackerhood. Way too much going on here that matters.
National TV commercial outfits have actually used Ross’ place for spot settings before. Can’t blame them. Where else are you going to find a store like this where you’ve got hardwood floor, an ice cream freezer you reach down into, little plastic bins full of vegetables, four different kinds of root beer and all kinds of student food? When I drove over there, I passed a guy sauntering west on 45th who weighed about 300 pounds, had a bright flower-print shirt and cutoffs on and was sporting a Santa Claus do with a headband. Just somehow sets the tone, know what I mean? Well, if you haven’t eaten a King or Queen Bee (I recommend the Queen with jalapenos on a French roll) whilst sitting on one of the picnic tables outside, you haven’t been to Austin. Heck, I felt better just from buying a bag of Chili Cheese Fritos and gobbling the contents on the way home.”