while it may not be as hip as daytona et. al, it is a little bit more peaceful. it attracts lots of families, and a good number of college kids at spring break. this place also features lots of condos, a nice pier, and a little shops in a brick boardwalk type atmosphere. a hooters is also here. the beach itself has eroded somewhat due to hurricanes charley and wilma. nevertheless, it offers the most breathtaking, scenic, views with all the necessary beachside attractions in southwest florida and a great place to spend your vacation, honeymoon, etc. the dairy queen is always packed and parking spots are hard to come by. so be sure to arrive early!