I found the AG Place store to be super-crowded at all times of year. I have been there around the winter holidays and also just in mid-year, and it is always swarming with children and parents. If you know what you’re looking for and you know the layout of the store, that’s okay, but it’s much too crowded for casual browsing. Most of the products can be found on the American Girl website except for a few AG Place-branded items.