La Jolla is beautiful, so if the ritzy nature of the place is keeping you away, don’t let it. I went sea kayaking through a tour group in the area. We did not get as close to the caves/cliffs as I would have liked due to the waves, but the view is spectacular. It is also loads of fun, the best part being when you kayak surf right as you are returning to the beach. Kayak surfing is such a blast I will do it again next time I go to San Diego.