Actually, its pretty cool, if you like small towns. It is right next door to Soap Lake, which hosts an annual Hog Show, and also has an insanely huge lava lamp, which is cheesey but fun.

Ephrata itself is big on parades, very patriotic, and incredibly centered around family and religion. They seem to have more churches than stores, and going by the old adage that you can tell how good or bad a town is by its highest building: church or commercial building, I guess Ephrata is good.