Yes, it’s “fake” (but in this world, what is real?). But I think it’s interesting and postmodern that the tools of corporate mediocrity (branding, homogenization, advertising) have been co-opted in a minor way. Leavenworth could have turned into another highway stop with just a McDonalds, Chevron, and Motel 6, but now it’s got an ironic Bavarian McDonalds, Chevron, and Motel 6 (imagine the call to headquarters when the franchise owner had to ask for the gingerbread version of the logo), and more importantly, an identity and a reason to exist. The corporate logo theme town might be more authentic, but if you’re going to sell out anyway, why not have some fun?