We went in the dead of winter. Although the free ice cream samples were deeelicious (baileys and chocolate) and out of this world fresh, the tour was only three rooms: a 7 minute movie (without Ben and Jerry actually speaking in it), a room full of ice cream making machinery (sorta boring), and a sample room painted in color. The hallway with memorabilia was interesting, but not worth the few extra hours it takes to get to this out of the way place.